THE SOCIAL HUB - OPEN DOORS

The Social Hub (formerly known as The Student Hotel) partnered up with HALAL Studios to bring their new name & brand positioning to life.

‘Whatever Your Journey, it Starts Here’ features photography by HALAL’s Elza Jo, and a film directed by Berlin based directors A Nice Idea Studio.

The ‘Open Doors’ concept aims to give people a peek into each room at The Social Hub and at the same time spark people's imagination and inspire them to start a new journey.

"With the transitions, we wanted to convey the feeling of a rubber band being threaded quickly through the different rooms of The Social Hub. At maximum expansion the rubber band would pull us back onto street level – to the moment before our film begins"  A Nice Idea Studio

Press:

Ads of the world / LBB Online

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Credits:

Client: The Social Hub (formerly The Student Hotel)
Role: Freelance Account & Project Manager
Creative agency: HALAL Studios
Production agency: HALAL
Director: A Nice Idea Studio / Photographer: Elza Jo Tratlehner

© Julie Cousty 2022 

Phone: +31 6 51723218