NIKE - SUMMER OF 22
After one and a half years of the pandemic, NIKE wanted to inspire their members with a fresh take for their summer retail campaign. They wanted to inject joy and energy, after everybody had been pent up for nearly two years. Whilst Nike generally shoots its retail campaigns in studios, we knew to capture the intense joy they were looking for, nothing could beat the vibe of the great outdoors.
The campaign we created would also have to allow Nike to communicate at three pivotal moments: Summer Break, Festivals, and Father's Day. Below is a personal selection of the Festival & Summer Break assets. Through a pop-y and graphic collage of bodies flying in air - we see an inspiring range of personalities, attitudes and styles.
Joining forces in the colorful playground of Barcelona, NIKE and HALAL Studios shot the new Summer Retail campaign, with Director Arthur Couvat, reknown photographer Tom Johnson, and NIKE athletes.
Credits:
Client: NIKE Retail
Role: Account Manager
Creative agency: HALAL Studios
Production agency: HALAL
DOP: Arthur Couvat / Photographer: Tom Johnson
Selected Works
The Social Hub - Open DoorsProject type
Ace & Tate - A Frame for Every FaceProject type
NIKE Women - EuroProject type
Leen Heyne Jewelry CollectionProject type
Converse - Create NextProject type
NIKE - Summer of 22Project type
Lapierre - Ride Your NextProject type
adidas running - SupernovaProject type
ASICS - Against the oddsProject type
Radio Radio ExhibitionsProject type