Converse asked HALAL Studios to help them inspire “Create Next” behaviour - based on their long term creative platform “Create Next”.
“Create Next 22: Through the Creators’ Lens”
This campaign, concepted by Studios & produced by HALAL Photography, showcases “Create Next” voices lives through their own lens, in the places that inspire their creativity. Playful lifestyle and product stills inspired by contemporary street culture and 90’s skate films and zines.
HALAL’s Elza Jo captured the colourful cool kids Jacin Trill, Firoza Mulahella and Maha Eljak at Hotel De Goudfazant in Amsterdam.
The integrated digital campaign took over Converse Europe digital Channels in SS22.
Role: Account Manager
Creative Agency: HALAL Studios
Production company: HALAL
Photographer: Elza Jo Tratlehner
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© Julie Cousty 2022
Phone: +31 6 51723218