“A frame for every face” is a celebration of the diverse range of people and frames you’ll find at Ace & Tate.
Playing off the visual world that’s native to the audience’s social platforms, such as Instagram and TikTok, the campaign was designed to work as a hypnotic loop.
Director Camille Boumans created a film in which she mirrors the diversity of people who wear the top-notch glasses while featuring a deep dive into the iris of each character – emphasizing how we all view the world differently.
The campaign surrounded the audience not only in the digital world of social media, but also in the urban environments they live in.
Client: Ace & Tate
Role: Account & Project Manager
Creative agency: HALAL Studios
Production agency: HALAL
Director: Camille Boumans / Photographer: Niek van Tiem
The Social Hub - Open DoorsProject type
Ace & Tate - A Frame for Every FaceProject type
NIKE Women - EuroProject type
Leen Heyne Jewelry CollectionProject type
Converse - Create NextProject type
NIKE - Summer of 22Project type
Lapierre - Ride Your NextProject type
adidas running - SupernovaProject type
ASICS - Against the oddsProject type
Radio Radio ExhibitionsProject type
© Julie Cousty 2022
Phone: +31 6 51723218