The Social Hub (formerly known as The Student Hotel) partnered up with HALAL Studios to bring their new name & brand positioning to life.
‘Whatever Your Journey, it Starts Here’ features photography by HALAL’s Elza Jo, and a film directed by Berlin based directors A Nice Idea Studio.
The ‘Open Doors’ concept aims to give people a peek into each room at The Social Hub and at the same time spark people's imagination and inspire them to start a new journey.
"With the transitions, we wanted to convey the feeling of a rubber band being threaded quickly through the different rooms of The Social Hub. At maximum expansion the rubber band would pull us back onto street level – to the moment before our film begins" A Nice Idea Studio
Client: The Social Hub (formerly The Student Hotel)
Role: Freelance Account & Project Manager
Creative agency: HALAL Studios
Production agency: HALAL
Director: A Nice Idea Studio / Photographer: Elza Jo Tratlehner
The Social Hub - Open DoorsProject type
Ace & Tate - A Frame for Every FaceProject type
NIKE Women - EuroProject type
Leen Heyne Jewelry CollectionProject type
Converse - Create NextProject type
NIKE - Summer of 22Project type
Lapierre - Ride Your NextProject type
adidas running - SupernovaProject type
ASICS - Against the oddsProject type
Radio Radio ExhibitionsProject type
© Julie Cousty 2022
Phone: +31 6 51723218