Tilburg based jewelry designer Leen Heyne came to us for a brand identity refresh. This includes a new collection campaign, new logo & visual language, and new website. With two goals in mind: increase sales through the website and make his various platforms look more modern, in order to attract a vaster audience.
I partnered up with Creative Director Scott Kooken to put a contemporary spin on jewelry photography. We wanted to create a powerful photo series that shows the understated beauty of the pieces by elevating them in the dark. By fabricating a shadowplay combining non traditional lights and heavy contrasts, we achieved to introduce elements of discovery and mystery.
Client: Leen Heyne
Creative: Scott Kooken
Photographer: Marthe Bodil Vos
Photography & Styling assistant: Lieve Eek
Lighting assistant: Jeroen Zwart
Makeup, Hair & Hand artist: Christine Marie Elise Kat
Model: Salome, from The Fashion Composers Agency
© Julie Cousty 2020
Phone: +31 6 51723218