While working on a new Knorr Professional positioning, Knorr asked Virtue to help them release a new range of professional products: seasonings, Intense Flavours.
6 different flavours calling for 6 different chefs’ recipes. We went to shoot with Vincent Fraissange, Head Chef of Pheasant, to see him using Intense Flavours in his own restaurant’s kitchen in Brooklyn. We also developed a series of ‘How-To’ recipe videos, with 5 chefs from different markets making each flavour profile their own.
This New York and Amsterdam based shoot resulted in a high quality product campaign and +400 assets for Unilever to use for their various markets and operators.
Client: Unilever Food Solutions
Role: Account Executive & Project Manager
Creative & Production agency: Virtue Worldwide
© Julie Cousty 2020
Phone: +31 6 51723218