In September 2019, Foot Locker Europe celebrated 45 Years of sneaker culture. At this occasion Foot Locker x Virtue asked more than 10 sneaker addicts to name their 5 greatest pairs of all times and challenged their community to do the same.
Spanning across 6 European countries, we committed sneakerheads like DJ Kish Kash, Nike ambassador Miniswoosh, tattoo artist Kwills, and many more.
The sneakerheads from each key market were asked to produce the content themselves in their own language. Soon, Foot Locker employees joined the movement, resulting in a highly engaging social campaign #NameYour5.
Client: Foot Locker Europe
Role: Project Manager
Creative agency: Virtue Worldwide
Influencer agency: MC Saatchi London
© Julie Cousty 2020
Phone: +31 6 51723218