This was the last campaign executed with C&A at Virtue after 5 years of close collaboration, and we chose to mark the occasion focusing on important messages such as body positivity and diversity. It really marked the shift we had been working so hard for: a modern feel, real women from different sizes and skin colour, who aren’t all models. A campaign of character that tells the simple story of some girls fitting their favourite pair of jeans and denim wear.
This photography campaign was shot in Amsterdam by Justine Leenarts, and was published on all social platforms of C&A.
Role: Account & Project Manager
Creative & Production agency: Virtue Worldwide
Photographer: Justine Leenarts
© Julie Cousty 2020
Phone: +31 6 51723218