ADIDAS RUNNING - SUPERNOVA

The Supernova running shoe is one of the most affordable running shoe on the market, which main benefit is comfort.

The shoe is made for crossing the starting line. Beginning with the insight that running is one of the lowest entry barrier sports, all it takes is the runner to take that first step, lace up and run. The film focuses on 4 real women at different stages of their running journey.

This story resonated especially well as the campaign was released a few months in the pandemic. The new messaging “Ready for sport” was adopted by adidas to rally all campaigns under one strong vision. 

The final output was delivered for social, outdoor, print, and TV.

OFFICE-CROSSING_RJ_FW20_SUPERNOVA_OFFICE_CROSSING_1168-copy
TUNNEL-LACE-UP_RJ_FW20_SUPERNOVA_TUNNEL_LACE_UP_529-copy
KEY-OUTFIT-WHITE-UPPER-BODY-2-copy
NURSE-CROSSING_RJ_FW_SUPERNOVA_NURSE_CROSSING_764-copy
MOM-CROSSING-200123_RJ_FW_SUPERNOVA_MOM_CROSSING__1673-copy
SUPERNOVA–LADIES_RJ_FW20_SUPERNOVA_LADY_SHOES_01_835-copy
Supernova_rdy-for-sport_square_KV
supernova_run-comfortable_KV

Credits:

Client: adidas
Role: Project Manager
Creative agency: Brand Articulations/ Studio LORE
Production agency: Airbag
Animation agency: Artbox 

© Julie Cousty 2020 

Email: hello@juliecousty.com

Phone: +31 6 51723218